AI Photo Booth Activation for M-Net at Comic Con Africa 2026
Updated: 2 days ago
Horizon360Booth delivered a custom AI Photo Booth experience for the M-Net stand at Comic Con Africa 2026, held at the Johannesburg Expo Centre, Nasrec, from 24 to 27 September.
The four-day activation gave Comic Con visitors the opportunity to step in front of the camera and see themselves transformed into themed AI-generated images.
Instead of simply taking a traditional event photo, guests became part of the creative concept, with AI used to create personalised images inspired by M-Net’s entertainment content.
With more than 70,000 people attending Comic Con Africa, the activation gave M-Net an interactive way to engage visitors while giving guests personalized content they could take away and share.
Creating the M-Net experience
The experience was created to fit naturally into M-Net’s presence at Comic Con Africa rather than simply placing a standard photo booth inside the stand.
Horizon360Booth combined professional photography with AI image generation to transform guests into custoised characters and scenes.
A guest would step in front of the camera and have their photograph taken. That image then became the foundation for the AI transformation.
The finished result kept the guest recognisable while changing their clothing, environment and overall visual concept to match the selected experience.
This meant every participant received something personal to them rather than a generic branded event photograph.
From a real photo to an AI-generated experience
The original photograph is only the starting point.
AI allows us to take a real photograph of a guest and place them into a completely different scene while keeping their face recognisable.
For a brand activation, the experience can be designed around a campaign, television programme, product, character or event theme.
At Comic Con Africa, that ability to transform guests worked particularly well because characters, movies and imaginative worlds are already part of the experience.
See the M-Net AI Photo Booth in action
Watch how guests at Comic Con Africa 2026 experienced the Horizon360Booth AI Photo Booth created for the M-Net stand. Watch how guests at Comic Con Africa 2026 experienced the Horizon360Booth AI Photo Booth created for the M-Net stand.
Built for high-traffic brand activations
Running an AI Photo Booth at a large event requires more than generating interesting images. The experience needs to work repeatedly throughout the event while remaining simple for guests to understand and use.
Horizon360Booth operated the M-Net AI Photo Booth throughout the four days of Comic Con Africa.
This gave visitors another way to interact with the M-Net stand while experiencing AI-generated photography first-hand.
For brands, the same concept can be customised around a campaign, television programme, product launch or visual identity.
The experience can also incorporate branded layouts, custom AI concepts and digital sharing, creating content that continues to carry the brand beyond the physical event.
Why AI Photo Booths work for brand activations
Traditional event photography captures what is already happening. An AI Photo Booth gives brands the ability to create an entirely new image around the person standing in front of the camera.
A guest can become a movie character, appear inside a fictional environment or be transformed into a campaign-inspired scene.
The creative concept can also be built around the brand from the beginning instead of simply adding a logo or branded frame to a standard photograph afterwards.
That gives companies and agencies much more freedom when developing interactive experiences for exhibitions, conferences, product launches, shopping centres and corporate events.
AI Photo Booth hire in Johannesburg and South Africa
Horizon360Booth provides custom AI Photo Booth experiences for corporate events, exhibitions and brand activations in Johannesburg, Gauteng and across South Africa.
Each experience can be designed around the event or campaign, from the AI transformation itself to branded photo layouts and digital sharing.
The M-Net activation at Comic Con Africa 2026 is one example of how AI photography can turn a traditional event photo into an interactive brand experience.
Our AI Photo Booth can be used for corporate events, exhibitions, conferences, product launches, experiential marketing campaigns and other events where brands want guests to interact with the experience and leave with personalised content.
Planning an AI brand activation?
Create a custom AI Photo Booth experience around your campaign, brand or event.
Horizon360Booth provides AI Photo Booth experiences for corporate events, exhibitions and brand activations in Johannesburg and across South Africa.
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